Talitha — Purpose without looking like a cause campaign
A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture. Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.
Talitha creates employment opportunities for survivors of human trafficking through ethically sourced, premium roasted coffee. The identity needed to communicate that purpose while holding its own as a specialty coffee brand.
A visual direction built around new beginnings, second chances and the human spirit connected the mission with the product. The resulting identity and packaging system gave Talitha a distinctive presence across retail and the broader customer experience.
CASE STUDY / COFFEE & BEVERAGE
Talitha CoffeePurpose without looking like a cause campaign.
THE BRIEF: Create an identity and packaging system for a national specialty coffee company with a social mission.
THE TASK: Express new beginnings and second chances while keeping premium, ethically sourced coffee at the center of the brand.
THE RESULT: A distinctive identity connected Talitha’s mission with retail packaging and the wider customer experience, giving the company a polished presence suited to national growth.
