Brekki — Designed to win the shelf
The brief: Bring overnight oats to a breakfast aisle built around familiar formats.
The task: Make this new format instantly clear, craveable and easy to find, then build an identity and packaging system that could earn a first look on shelf.
The result: Brekki’s work helped secure a Whole Foods pilot in Southern California, giving the brand early retail visibility.
Overnight oats were still unfamiliar to many shoppers. Brekki needed packaging that explained the product quickly while standing out in a crowded refrigerated case.
A vibrant identity brought a distinctive logo, clear typography, flexible color and custom illustration into one cohesive system. The packaging attracted the attention of Whole Foods, which piloted the product in Southern California stores, giving the startup meaningful retail exposure.
CASE STUDY / FOOD & BEVERAGE
Brekki Overnight OatsDesigned to win the shelf.
THE BRIEF: Create an identity and packaging system for a new overnight oats brand.
THE TASK: Make an unfamiliar breakfast format clear, craveable and easy to find in a crowded refrigerated case.
THE RESULT: A colorful, cohesive system helped attract Whole Foods, which piloted Brekki in Southern California stores and gave the startup meaningful retail exposure.
