San Diego Cycling Brigade — A place for everyone who loves bicycles
The San Diego Cycling Brigade was conceived as a public bicycle center at Liberty Station. Its vision brought education, culture and community together for people who love bicycles.
The visual identity, marketing materials and fundraising presentations gave that evolving idea a consistent public presence. The work supported a proposed destination for classes, exhibitions, events and cycling activities.
CASE STUDY / CYCLING & COMMUNITY
San Diego Cycling BrigadeA place for everyone who loves bicycles.
THE BRIEF: Support the vision for a public bicycle center at Liberty Station.
THE TASK: Create a visual language for a proposed hub spanning cycling education, culture, events and community.
THE RESULT: An identity and supporting promotional materials helped communicate the evolving vision and support fundraising.
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