Old Harbor’s Adventure Series introduced a new spirits line intended for bars, restaurants and retailers. It needed its own character while remaining connected to the larger distillery identity.
Custom illustrations by Dane Danner drew on outdoor adventures: Icelandic terrain for vodka, a search for the perfect surf break for rum, and an off-grid camping destination for gin. The series extended the brand into a distinct new product family.
CASE STUDY / SPIRITS & DISTILLING
Old Harbor DistillingTaking Old Harbor into new territory.
THE BRIEF: Expand Old Harbor with its first well-cocktail spirits line.
THE TASK: Create a distinct outdoor-inspired personality while maintaining a connection to the parent brand.
THE RESULT: Custom illustrations by Dane Danner gave vodka, rum and gin individual adventure narratives within a cohesive product line.
