Maillo Confections — Real fruit. A character of its own
Maillo needed a name, identity and packaging for marshmallows made with real fruit and natural flavors. The brand had to stand out on the shelf while supporting a range of products.
An invented name inspired by old-world European brands gave the company its own character. A flexible, playful design system created a consistent foundation across 12 flavors.
CASE STUDY / FOOD & CONFECTIONERY
Maillo ConfectionsReal fruit. A character of its own.
THE BRIEF: Name and brand a confectionery company making marshmallows with real fruit and natural flavors.
THE TASK: Build a playful, flexible packaging system that stands out across 12 flavors.
THE RESULT: The invented name Maillo and an adaptable visual system gave the product range a distinctive shelf presence.
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